BRAND IDENTITY
Re-designing the core element of Catalyst's brand identity (logo) was our initial task. We set out to portray a modern and friendly mark that embodies the companies history.
The overall visual aesthetic of the brand is lightweight and fresh, with a focus on bringing the human side of the company to the forefront.
WEBSITE
Catalyst is a global company with sites in English, Japanese, and Korean. The new framework and style guides had to successfully support diverse multilingual design needs and customs.
The support site that offers training and certification was upgraded as well.
DIGITAL
The marketing and training departments required a variety of digital assets for various campaigns.
Web / Campaign Analytics Reports
Infographics / PPT Presentations
Landing Pages / Ads
Typesetting in a variety of languages (English, Japanese, Korean) as well as work independently with printers and outside vendors.
Created collateral for marketing campaigns, training department, and other in-house branded content.
MOTION GRAPHICS
I developed a collection of product videos to be used on the site, as a piece of sales packages, and as an element of marketing campaigns.
The featured video is an animated take on a successful case study and infographic.
EVENTS
Legaltech® is one of the largest legal technology events of the year, held during February at The Hilton on sixth avenue in NYC.
Our booth needed to highlight our innovative award winning product, display marketing materials, and have space for meetings.